Escape to rural Hampshire

Thursday, 28 February 2013

With a great range of deals on offer combined with a rich variety of rural landscapes, picture postcard villages and heritage, there are plenty of reasons to visit Hampshire - that's the message of the County Council's new 'Rural Escapes' campaign which launches this week.

Aiming to attract more visitors to Hampshire - the campaign includes a national, targeted programme of publicity as part of Visit England's Rural Escapes campaign funded in part by the Government's Regional Growth Fund.

The three-week campaign includes online information showcasing Hampshire's world-class visitor attractions and short breaks, plus how easy it is to get out and enjoy the beautiful countryside. The website also highlights special offers, available until the end of the year, on bed and breakfast stays as well as animal attractions, country parks and heritage sites.

Councillor Ray Ellis, Executive Member for Economic Development and Rural Affairs at Hampshire County Council said:

"We are rightly proud of Hampshire's countryside, heritage, culture and coast and always encourage people to visit and give a welcome boost to local businesses and take advantage of our wonderful landscape. Born and bred in Hampshire, I fully support this campaign which aims to raise awareness of our country parks, rural attractions and superb food and accommodation. Tourism contributes almost £3 billion to Hampshire's economy every year and employs more than 60,000 people, so is a vital element in our current and future prosperity.

"The Diamond Jubilee, Olympics and Paralympics all helped to showcase the UK to the world. This new campaign gives us the opportunity to keep that momentum going and highlight the special attractions on offer in Hampshire. Our website really does have something for everyone, young or old or in between, and has lots of holiday ideas on where stay, what to do and where to explore, as well as offering reductions on accommodation and entry to tourist attractions."

• Understanding the Regional Growth Fund

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