Drivers and cyclists asked to 'look out for each other'
Friday, 12 April 2013
A new road safety THINK! Campaign, supported by Hampshire County Council and Hampshire Constabulary, calls on drivers and cyclists to stay safe by looking out for each other. The campaign highlights the common ground between cyclist and driver and gives advice and tips on staying safe, visible and alert on the road.
Over the last five years 760 cyclists have been killed or seriously injured on roads in Hampshire and the Isle of Wight. The new safety campaign is based on the premise that cyclists and drivers are often one and the same, as 80% of cyclists hold a driving licence and one in five drivers cycle at least once a month. In support of this, buses across the county will display the slogan:
'Let's look out for each other. Drivers and cyclists are more alike than you think.'
Stuart Jarvis, Director of Environment, Transport and Economy at Hampshire County Council said:
"Although there are sometimes differences of opinion between cyclists and drivers this campaign encourages mutual respect to make Hampshire's roads safer for all, by driving or cycling responsibly."
Sergeant Darren Ord, of Hampshire Constabulary's Roads Policing Unit said: "When we talk about cycle safety with road users, we often find there's a 'them and us' attitude between drivers and cyclists, despite that fact that most of them at one time or another do both.
"The campaign is simply about mutual respect, for cyclists to make themselves as visible as possible so they have less chance of being injured and for drivers to simply keep their eyes peeled for cyclists.
"It's not about blaming any particular group for collisions on our roads, it's about everyone taking responsibility to look out for each other."
Gosport Discovery Centre will be hosting a 'Let's look out for each other' information stand throughout May. A staffed drop-in session on Tuesday 21 May 2013 between 10am and 3pm will be able to provide answers to questions the public may have on cycle safety.
THINK! advice for when you're driving
- Look out for cyclists, especially when turning - make eye contact if possible so they know you've seen them
- Use your indicators - signal your intentions so that cyclists can react
- Give cyclists space - at least half a car's width. If there isn't sufficient space to pass, hold back. Remember that cyclists may need to manoeuvre suddenly if the road is poor, it's windy or if a car door is opened
- Always check for cyclists when you open your car door
- Avoid driving over advanced stop lines - these allow cyclists to get to the front and increase their visibility
- Follow the Highway Code including 'stop' and 'give way' signs and traffic lights
THINK! advice for when you're cycling
- Ride positively, decisively and well clear of the kerb - look and signal to show drivers what you plan to do and make eye contact where possible so you know drivers have seen you
- Avoid riding up the inside of large vehicles, like lorries or buses, where you might not be seen
- Always use lights after dark or when visibility is poor
- Wearing light coloured or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility
- Follow the Highway Code including observing 'stop' and 'give way' signs and traffic lights
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