Hampshire Now - your County Council magazine

Basingstoke residents get 'My Journey' personal travel planning

Tuesday, 14 May 2013

In a move designed to encourage more people to make use of alternative travel choices, six specially-trained travel planning advisors will be calling on residents in the Brighton Hill and Hatch Warren areas of Basingstoke until the end of August.

Aiming to offer travel information and advice to up to 5,300 households, the team of personal travel advisors will be asking people to consider their daily travel options for journeys and to try taking the bus, train, walking, cycling or car sharing instead of driving.

Research has shown that Hampshire residents are keen car users - above the national average. But with the rising cost of fuel and high volumes of traffic, many people are beginning to realise the savings and benefits to their health by taking the bus or cycling.

My Journey aims to make it easier for people to work out whether their local journey in the car can be made just as conveniently by bus, bike or by car -sharing instead. Following the success of the initiative in Chineham and Popley - where over a third of participating residents actively made a change to their travel routines - personalised travel advice is being offered directly to residents in the Brighton Hill and Hatch Warren areas of Basingstoke.

The travel planning advisors will provide tailored practical help and support to individual households, including offering incentives to tempt people to try alternative ways of making local journeys. Project partner Stagecoach South, for instance, is supplying one week bus passes for people who have not tried using public transport in the Basingstoke area, so they can test the benefits of using the Jazz 1, Jazz 7 and Jazz 8 services for themselves.

Travel planning advisors will have copies of the Basingstoke Cycle Map available to give to those keen to try cycling. The travel planners will also have up to date bus and train timetables and information about car- sharing to leave with householders.

For more details about the Personal Travel Planning work being delivered in Basingstoke visit 'My Journey Hampshire'. The website also offers a one-stop shop for advice about the different options for travelling in Hampshire. Details of local events such as leisure cycle rides together with special offers and competitions can also be found on the web pages.

The 'My Journey' campaign is funded by the Department for Transport's Local Sustainable Transport Fund. The objectives of the Government's fund are to reduce congestion at peak times, and to reduce carbon and greenhouse gas emissions. These objectives will be met at a local level, through 'My Journey' initiatives to encourage less use of the private car and a more active lifestyle by encouraging walking, cycling, use of public transport or car sharing to travel around, particularly for local journeys.

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