Hampshire Now - your County Council magazine

Shortlist Success at National Transport Awards

Friday, 26 July 2013

Hampshire County Council's Streetsense road safety campaign has been shortlisted for a prestigious National Transport Award.

The Streetsense campaign is aimed at reducing the number of casualties among secondary school aged students by highlighting the dangers of being distracted at the roadside.

It is one of seven initiatives shortlisted for excellence in Road Safety, Traffic Management & Enforcement project of the year.

StreetSense was launched in 2012 and heightens awareness of the potential dangers from being distracted at the roadside by using mobiles, MP3 players or by friends. The awareness is intended to stay with them as they become young motorists, encouraging them to be safer drivers and riders.

There is a campaign website, and social media is used to advise young people on how to reduce the risks of being distracted and stay safe.

Visible roadside improvements such as enhanced signing and pedestrian crossings, resurfacing and improved skid resistance, go alongside the education programme.

Since its launch, bus and train operators, together with the Police, have given their backing to StreetSense, escalating the campaign to make all travel modes safer for young teens.

Councillor Sean Woodward, Executive Member for Economy, Transport and Environment, said: "The shortlisting is great news for the Council and gives the campaign the recognition it deserves. It reminds both teenagers and pre-teens about keeping safe as they travel on foot or by bike, particularly to and from school. It's a sad fact that 12-19 year olds are more likely than other road users to be killed or seriously injured in a road incident. This age group generally get themselves to school or college, independently and there are many things that can distract them such as listening to music and using their mobile phones so it is important that they are aware of the dangers of not fully concentrating on their surroundings."

The National Transport Awards are supported by the Department for Transport and Passenger Focus. Winners will be announced on 17th October 2013.

Hampshire County Council was awarded Transport County of the Year at the 2012 Awards.

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