Vauxhall’s advertising campaigns from the 1930s till the 1950s predominately featured women on their front covers.
This colourful sales brochure is typical of car sales literature for this period. The Vauxhall Light Six car was marketed as a full-sized family car ‘…at a price which puts it within reach of every motorist.’
The standard saloon was marketed at £195 and came in several pleasing colour options (blue, brown and black), whilst the De Luxe model cost £215 and came with several added refinements such as an extra windscreen wiper, central arm rests and a sun roof.
New for May 1933, the Vauxhall Light Six became Vauxhall’s best seller. At a period where there were no television advertisements, manufacturers relied on eye catching brochures and press advertisements.
Vauxhall’s advertising campaigns from the 1930s till the 1950s predominately featured women on their front covers.
Bridget Slevin (Graphic Coordinator) chose this brochure as her favourite object in the National Motor Museum, Beaulieu. Bridget has been a member of staff at Beaulieu since 2001. Watch the video to see Bridget talk about why she chose it as her favourite museum object.
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