Corporate Identity

Our Logos and Branding

Uniforms

Correctly branded uniforms are important as they are often worn by employees at the front line of service delivery, promoting the services provided by Hampshire County Council as well as providing credibility and reassurance that comes with the name. Branding on all pieces of clothing that are part of a uniform is also essential for tax reasons.

The main rule is that the Hampshire County Council logo must appear on the left breast of any uniforms produced.

Where possible, use of the corporate colours for items of clothing is recommended, although it may not always be feasible. For example, at Enhance nursing homes they use lilac tunics and shirts to present a friendlier image. In this kind of case, please contact a member of the Corporate Communications Team to discuss. More specific rules follow:

Formal wear

  • Jackets must be dark blue with the rose and crown embroidered on the left lapel.

  • Women’s skirts and trousers must be dark blue with the rose and crown embroidered on the left hip.

  • Blouses must be cream or ivory, shirts white, with the rose and crown embroidered on the left breast or sleeve.

  • Men’s trousers must be dark blue with the rose and crown embroidered on the left back pocket.

Work wear

  • Polo shirts, sweatshirts, body warmers and fleece jackets must be dark blue with the full logo embroidered on the left breast.

  • Shorts and trousers must be dark blue with the rose and crown embroidered on the left back pocket.

If you are a business unit or a service with a separate marketing identity, then the uniform may reflect the identity of the unit but must still retain the Hampshire County Council logo on the left breast.

For embroidery advice, contact one of the following approved suppliers:

Safewear Wessex
tel: 023 8078 7844
email: rogermacklin@safewear.co.uk

Arco Wessex
tel: 023 8027 0000
email: arco.wessex@arco.co.uk.