Corporate Identity

Our Logos and Branding

Logo location and banding

The logo must appear on all information and communications relating to Hampshire County Council.

On printed publications, it must be located on the front cover, in the bottom left corner in a band. The logo and band create a clearly defined area that must be proportionate to the size of the publication. This helps to maintain the integrity of our logo. The band must:

  • form a solid area of colour that is distinct from the rest of the design through the use of different colours or a thin line along its top edge

  • finish with a straight line at the top with no interruptions or fading

  • only include our logo, with the exception of partners' logos where appropriate

  • extend across the full width of the page.

Specification for logo position

Previously, some corporate publications didn't have to include the band when the whole cover was printed in corporate blue. This is no longer the case. The banding must be applied in all cases.

Banding

Banding options

If you are binding your own publication, please move the logo 10mm to the right within the band to allow room for the binding system.

Where it is not possible for a design to bleed off the page, for example in Word and other documents created and printed off in the office, the band is not necessary but the location of the logo is in the standard position of bottom left-hand corner.

Please see the Microsoft Office webpage for more information on use of Word, PowerPoint, etc.