Corporate Identity

Our Logos and Branding

Web publications

web publications


All Hantsweb information must be presented in HTML (standard web page) format. Portable Document Format (PDF) can only be used as an optional extra because of accessibility issues. For example, many internet browsers for people with visual or communication impairments would not be able to cope with PDF.


Graphics

  • Avoid complex graphical devices such as text overlaid on graphics, which make the print difficult to read

  • Never use graphics as text
    e.g. a graphical representation of a page title or heading. The only exception to this is using logos

  • Always give an alternative text tag for images photographs and navigational buttons to provide users with information on the content of the graphic and what size it is if the image is a thumbnail
    Visually impaired users need text alternatives to images, so provide a text explanation or equivalent of complex graphics such as charts and maps

  • Avoid moving graphics such as marquee (rolling text) and animated gifs (graphics interchange formats), which can distract the reader and be difficult to read

Layout

  • Use a simple and consistent layout so that the text can be followed with ease

  • Avoid columns, remember that voice output reads from left to right across the page, regardless of columns and tables, it is best, therefore, to use a single-column format

  • Use reasonably short pages, long pages are time-consuming to download, print and read on screen

  • Use page titles that make sense when viewed in isolation
    Remember that some people will use the search facility to arrive at a page rather than scrolling through all the pages

Hyperlinks

  • Include hyperlinks. These are direct links from one web page to another or to a different website, accessed simply by clicking on them. Ensure that the text makes sense in isolation as
    some accessibility software groups all hyperlinks together and therefore out of context
    Accessibility software developed for blind and partially sighted people allows them to access the internet in various ways. Some use access technology such as speech output, hand-held Braille display or screen magnification; while others require the words on the screen to be easy to read and to contrast well with the background colour

  • Avoid using tiny text or placing links very close together as it makes the page difficult to read and some users will have problems trying to select the correct hyperlink
    All web pages must be reviewed by a qualified web quality assurer before publication. The web quality assurer will, among other things, check for accessibility

Colour

  • Apply colour sparingly to aid readability and to make sure there is good contrast between the text and background

  • Avoid using colour to emphasize or give meaning
    e.g. using red to draw attention to some text as this will not help a colour-blind user and in some cases can make seeing the information more difficult

PC settings

  • Hampshire County Council is committed to making its website as accessible as possible to benefit all visitors. You can find more information about this including adjusting your PC settings to make the website more accessible.