Corporate Identity

Our Logos and Branding

Hampshire hog

It is not known when the Hampshire hog was first associated with Hampshire, but by 1790 the term had found its way into the dictionary. Francis Grose in "A provincial glossary" defined the Hampshire hog as a "jocular appellation for a Hampshire man; Hampshire being famous for a fine breed of hogs, and the excellency of the bacon made there."

Hampshire hog

Hampshire County Council commissioned the bronze Hampshire hog that stands in front of its Winchester offices to mark its centenary, 1889 -1989. The hog also appears on the weather vane above Elizabeth II Court.

Several organisations, including Hampshire Fare, use the Hampshire hog as part of their logo. It is important not to infringe any copyright if the hog is used on literature or other materials.

If you wish to use a hog in your promotional materials, you should not use a photograph or drawing of the Hampshire County Council hog statue or weathervane - these belong to the council and are subject to copyright. Creating a new image of a hog in your own style is more appropriate.