Partnerships
Lead partner | Joint partner | Sub-partners | Providing resources rather than funding
Partnership relationships between different organisations can often be complex but generally the prominence of the County Council’s corporate identity must reflect the Council’s role in the partnership.
The following descriptions cover the main types of partnership with rules on applying the logo. If, however, the particular partnership you work in isn’t covered, please contact the Corporate Communications Team for advice.
Lead partner (Hampshire County Council provides the greater share of funding or resource)
The standard corporate identity guidelines must be applied as normal, with the logo in the bottom left corner within a 26mm band. However, other partner logos may also appear in the band.
If there are too many partners for all logos to go on the front of the document in the band, the partner logos can go on the back of the document. In extreme cases where there are simply too many logos to be pictured, names of partner organisations can be listed on the back of the document or inside front cover.
Joint partner (providing an equal share of the funding)
Where possible, normal corporate guidelines must be applied and the partner logos may appear in the band alongside the corporate logo. However, if there is a genuinely equal contribution from all partners, the partners will need to agree on a mutually acceptable look and feel.
Generally the partner logo should be the same height as the Hampshire County Council logo. This is to avoid one dominating the other.
If, however, Hampshire County Council is funding and producing the literature, the corporate guidelines must be applied in the normal way.
Sub-partners (providing less share of the funding than other partners)
If we are not the lead partner, it may be difficult to assert our branding on our partners. The look and feel of literature may depend on the lead partner’s corporate guidelines. If these dictate otherwise, the logo may be used without the band or without adhering to the corporate identity guidelines.
However, as for joint partners, if Hampshire County Council is funding and producing the literature, the corporate guidelines must be applied in the normal way.
Hampshire County Council is providing resources such as staff or office space but may not be the lead financial partner
If possible, normal corporate guidelines must be applied; however, this may depend on the lead financial partner’s corporate guidelines. If these dictate otherwise, the logo may be used without the band or without adhering to the corporate identity guidelines.
In some exceptional cases, the partnership may have its own marketing identity. In this situation, the marketing identity must be applied alongside the Hampshire County Council corporate identity according to whether we are a lead partner or a joint or sub-partner in line with the rules stated. The marketing identity should be applied in the same way as in the rules provided for separate marketing identities.