The Index of Multiple Deprivation 2010 (IMD 2010) is a measure of multiple deprivation at the small area level, and is based on the idea of distinct dimensions of deprivation which can be recognised and measured separately. These are experienced by individuals living in an area. People may be counted as deprived in one or more of the dimensions, depending on the number of types of deprivation that they experience.
In the Hampshire County Council area the number of areas (Lower layer Super Output Areas - LSOAs - representing on average populations of 1,500), that fell in the 20% most multiple deprived areas in England rose from 27 (IMD 2007) to 31 in (IMD 2010). As the tables from the Data Tab shows, these are mostly in Havant and the four Leigh Park wards. For the wider Hampshire Economic Area the number affected rose from 86 to 96 LSOAs.
Published September 2011, the 2010 Indices of Deprivation Hampshire report can be viewed or downloaded in PDF format:

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Crime and Disorder
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Education and Skills
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Employment
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Health and Disability
1002kb
IDACI
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IDAOPI
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Income
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Source: DCLG 2010 * New for 2010
The Output Area classification (OAC) describes the character of local areas based on shared lifestyle traits. Derived from the 2001 Census theOAC has three hierarchical classifications:
Supergroups: 7 types of lifestyle - ideal for broad descriptions
Groups: 21 types of lifestyle for a more detailed description
Subgroups: 52 types of lifestyles for the most detailed description
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Until recently OAC was fairly limited as a tool for area profiling, but developments by the OAC Usergroup with interactive maps, postcode profiling tools and links to national surveys has made OAC a powerful profiling tool. Unlike many commercial systems, OAC is Open Source data, and so free for people to use and share (subject to copyright acknowledgement).
To learn more about OAC, the following HCC guide gives an overview, while the OAC Usergroup site offers guidance, links and advice on how to get the most from OAC:
Visit the OAC Usergroup webpage and see how the British Population Survey, Wealth and Assets Survey, and Household Spending study can tell you about the lifestyles of OAC types.
Standard OAC data
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National Survey data matched to the Hampshire Standard OAC data