A new road safety THINK! Campaign, supported by Hampshire County Council and Hampshire Constabulary, calls on drivers and cyclists to stay safe by looking out for each other. The campaign highlights the common ground between cyclist and driver and gives advice and tips on staying safe, visible and alert on the road.
Over the last five years 760 cyclists have been killed or seriously injured on roads in Hampshire and the Isle of Wight. The new safety campaign is based on the premise that cyclists and drivers are often one and the same, as 80% of cyclists hold a driving licence and one in five drivers cycle at least once a month. In support of this, buses across the county will display the slogan:
'Let's look out for each other. Drivers and cyclists are more alike than you think.'
Stuart Jarvis, Director of Environment, Transport and Economy at Hampshire County Council said:
"Although there are sometimes differences of opinion between cyclists and drivers this campaign encourages mutual respect to make Hampshire's roads safer for all, by driving or cycling responsibly."
Sergeant Darren Ord, of Hampshire Constabulary's Roads Policing Unit said: "When we talk about cycle safety with road users, we often find there's a 'them and us' attitude between drivers and cyclists, despite that fact that most of them at one time or another do both.
"The campaign is simply about mutual respect, for cyclists to make themselves as visible as possible so they have less chance of being injured and for drivers to simply keep their eyes peeled for cyclists.
"It's not about blaming any particular group for collisions on our roads, it's about everyone taking responsibility to look out for each other."
Gosport Discovery Centre will be hosting a 'Let's look out for each other' information stand throughout May. A staffed drop-in session on Tuesday 21 May 2013 between 10am and 3pm will be able to provide answers to questions the public may have on cycle safety.
THINK! advice for when you're driving
THINK! advice for when you're cycling