In Hampshire, on average 676 new lung cancer cases are diagnosed each year. It is Hampshire's biggest cancer killer and has one of the lowest survival rates because people are diagnosed at a late stage when treatment that could cure the disease is not possible.
To improve earlier lung cancer diagnosis rates, the next phase of the NHS Be Clear on Cancer campaign will run during this summer.
This aims to raise awareness of the signs and symptoms of lung cancer and encourage people with a persistent cough to see their GP early. Lung cancer is most common in people aged over 50 and the campaign is especially directed at this group.
"We need to improve the number of early diagnoses so that treatment is started sooner and lives saved. We want people to become more aware of the symptoms of lung cancer and that if they have a persistent cough for more than three weeks to go and see their GP," said Councillor Liz Fairhurst, Executive Member for Health and Wellbeing at Hampshire County Council.
"This campaign will help to increase awareness and encourage people to take action earlier. No one should be put off going to see their GP or from encouraging other family members to visit their doctor if they are concerned about a persistent cough."
In 2011 (the latest published data for Hampshire) there were 566 deaths from lung cancer. However, those diagnosed at the earliest stage are five times more likely to survive lung cancer for at least five years than those diagnosed at a late stage.