In Hampshire, on average nearly 400 new cases of kidney and bladder cancer are diagnosed each year. If cases are diagnosed early the chances of treatment being successful are dramatically improved, which is the message of the latest 'Be Clear on Cancer' campaign - 'Blood in Pee'.
Although there are other symptoms for these cancers, blood in urine is the most common one in over 80% of bladder cancers and over half of kidney cancer cases. Men and women tend to react differently when they find blood in their urine, men being more likely to ignore their symptoms.
"We want to raise awareness that if you find blood in your pee, even if it is'just the once' it is not normal." said Councillor Liz Fairhurst, Executive Member for Health and Wellbeing (Public Health), at Hampshire County Council.
"Knowing the symptoms of bladder and kidney cancers and going to see your doctor early if you have any of them could save your life. You will not be wasting their time and if it is not serious your mind will be put at rest."
Both these cancers affect men and women. In Hampshire, twice as many males are diagnosed with kidney and bladder cancers than females and of those diagnosed the majority will be over 50. Also those who have worked in manufacturing jobs that involved the use of dyes, diesel and some other chemicals have an increased risk of developing bladder cancer.