Minor variations of the corporate priorities strapline have been spotted in use around the County Council. For the sake of consistency, the following guidelines describe how the corporate priorities strapline should appear in print and on-line.
Where the design of a publication necessitates the strapline being split over two lines, both occurrences of the word “looking” should have an initial upper case “L” ie:
Looking after Hampshire
Looking out for you.
The second line of text can be indented.
When the strapline forms a single line of text, only the first occurrence of the word “looking” should have an initial upper case “L” and a comma should be inserted after the “Hampshire”, ie:
Looking after Hampshire, looking out for you.
In situations where the strapline forms part of a sentence, rather than being separated out from it, lower case initial letters should be used on all words except for “Hampshire”. The strapline should also appear in italics, ie:
In this way we will be looking after Hampshire, looking out for you.
The words “Hampshire” and “you” can be highlighted within the text by:
Please do not:
Further information about our corporate priorities is available on our Corporate strategy website.