Developing a New Sales Operation

Client: The New Forest National Park Authority

The New Forest National Park Authority sought advice on whether it would be viable to develop a sales operation, although they had no visitor centre or retail premises, and how it might work.

Aims, potential partnerships, staffing, expertise, the level of investment required and the likely level of returns were all explored and practical solutions were recommended to identify a suitable niche in the market. Advice was also given about identifying products that complemented their brand.