'StreetSense' is a road safety campaign aimed at secondary school students aged 11 -16, to highlight the dangers of being distracted at the roadside.
It is a Hampshire County Council led campaign that aims to reduce the number of casualties amongst this age group on Hampshire’s roads.
By using a range of measures - including educational materials for use by schools and talks from road safety experts - the new campaign will remind both teenagers and pre-teens about keeping safe as they travel on foot or by bike, particularly to and from school.
This approach in heightening awareness of the potential dangers from being distracted by using mobiles, MP3 players or by friends around roads is intended to stay with them as they become young motorists, encouraging them to be safer drivers and riders.
Check out the promotional trailer from the StreetSense launch!