How to deal with customer complaints
This advice is designed to provide basic guidance to traders. It is not a complete or authoritative statement of the law. A large print version is available.
It may be useful to your business to record details of customer complaints. This can help you identify particular problem areas such as goods or services which are regularly faulty and also alert you if certain customers complain regularly.
There is no legal requirement to keep such a record, but it will help you improve the service to your customers and if you are a member of the Buy With Confidence scheme, having a customer complaints system is one of the rules of the scheme.
Receiving the complaint
Listen to the customer's story.
Ask for invoices/receipts to show date of purchase.
If customer is angry/upset, refer to manager/owner.
Record details of complaint (including customer's name and address, description of goods, price, brief summary of the problem).
Dealing with the complaint
Advise customer of your views.
Make an offer to customer or explain why you do not feel complaint is justified.
Give a receipt for goods, explain the length of time any repairs are likely to take and include this on the receipt
If you are prepared to give a credit note but no refund - explain why.
Write on credit note any expiry date.
Whatever action you take, if the customer is unhappy, refer them to Consumer Direct on 08454 04 05 06 (Consumer Direct Information) or, for members of the Buy With Confidence scheme, the pre-paid postcard in the Customer Leaflet.
Reviewed September 2011
B/con/017/05 March 2002