Highway Maintenance

Traffic and transport data survey programme 2013

Between June and mid October 2013 Hampshire County Council carried out a programme of transport surveys in north Hampshire, west Surrey and the south part of Bracknell Forest. The final data was collected on 15 October.

The County Council collected this information in order to map current travel patterns for the area, gauge traffic volumes and to develop a clear picture of future transport needs, which in turn will help support bids for funding for transport improvements.

Thank you to all those who have taken the time to complete and return postcard surveys, or who provided information on your journey to our team at the roadside. We appreciate your co-operation and patience during the survey period, and for bearing with us whilst these surveys took place.

The County Council regrets that at some locations the surveys did result in delays and extended journey times. We would like to apologise for any inconvenience that the surveys caused.

What data was collected?

The data collection and survey work involved:

  • Carrying out roadside interviews at key locations with a sample of vehicle drivers

  • Measuring traffic flows at a number of key sites, and volumes of through movements using numberplate recognition cameras

  • Surveys of bus and rail passengers at main bus stops and rail stations

The County Council carried out this programme of data collection in partnership with Surrey County Council ,Bracknell Forest Council and the police.

Roadside interview surveys

In total, between early June and mid October, the County Council commissioned roadside interview surveys at nearly 50 sites across the Basingstoke and Blackwater Valley areas.

At the majority of sites drivers were asked to give on-the-spot information about their journeys. Each interview took less than two minutes.

At the remaining sites, lack of space for interview bays and other operational factors made it difficult to conduct driver interviews. At those sites pre-paid postcards were handed out for drivers to fill in and return later.

To ensure that survey results reflected the travel patterns of commuters, advance notice of the survey sites were not advertised in advance.

While other forms of traffic survey exist, such as number plate recognition technologies, unfortunately no other method of obtaining data can provide us with a sufficiently detailed understanding of travel patterns needed for the purpose of supporting future bids for government funding.

Surveys of traffic flows and bus and rail users

During June and July 2013 across a wider area of north Hampshire and west Surrey, teams carried out other survey work to record vehicle flows and survey bus and rail passengers at busy bus stops and at all railway stations in north Hampshire, Alton and Winchester and the west Surrey area.

We are now processing the data collected from these surveys. Thank you to all those who took the time to complete one of these surveys. The data will be used to help build a picture of traffic flows and how bus and rail passengers in the area use public transport.

Why is this data collection programme needed?

The data collected as part of this programme will be used to build up a clear understanding of the current demand for travel and traffic patterns across the area. We then use this knowledge as the basis to forecast future traffic flows and travel demands in light of traffic growth and planned development for the next 10-20 years.

These forecasts of demand will be used to inform decisions about which large transport improvements in the North Hampshire area with a value of £2million or more are taken forward by the County Council to bid for a share of funding from the government. Such bids require up to date survey information to be provided to stand a reasonable chance of being funded.

If these bids are successful it will secure investment that will help reduce congestion and delay in the Basingstoke and Blackwater Valley areas and help make the journeys of thousands of commuters and road users easier and more reliable in the future.

What happens next?

The data will be used in 2014 to provide evidence to support our bids for funding of major transport infrastructure projects that seek to improve journey time reliability and tackle congestion. The data will also be shared with Bracknell Forest Council and Surrey County Councils.

For further information

If you have any further queries or questions about this programme of traffic and transport surveys, please telephone 0845 603 5633 or email ltp3@hants.gov.uk