Corporate Web Standards

Corporate web standards - guiding principles

The guiding principles are of equal importance and must be considered when producing any information that appears on Hantsweb.


Hampshire County Council is a public service provider - we provide accessible information.

The Equality Act 2010 ensures the rights of disabled people. Employers and Service Providers must not discriminate against a person for a reason connected with their disability. They must make reasonable adjustments to the way they offer their Services to make them accessible.

Accessibility is about ensuring that the wide variety of users and devices can gain access to our information.

An accessible site is one that accommodates the full range of users. It means accepting that, for online information, there is:

  • no standard information user, and,
  • no standard device for browsing information

An accessible site does not exclude anybody due to:

  • their abilities or,
  • the method they choose to access the web

Accessible sites prioritise clear content, structure and ease of navigation over frilly aspects of design, however they need not be visually unattractive, nor are they prevented from utilising the latest web technologies provided that all information is still accessible to users.

All government web sites must comply with the AA standard of WCAG 2.0


A usable site supports its visitors in achieving their goals easily and efficiently.  Usability is absolutely critical to a web site's success.

Good usability can de defined as a product that is:

  1. Intuitive to use
  2. Efficient to use
  3. Easy to remember
  4. Enjoyable to use
  5. Consistent in its behaviour

On a web site, this means designing an intuitive user interface and populating the site with content that is easy to find and simple to navigate.

There is no single style formula for ensuring usability, however ensuring consistency is an important factor. To produce a successful site, feedback from 'real users' should be incorporated at every stage of your design process - planning, testing, revisions and updates.

Corporate image

The corporate image assists the user in navigating the site and lends credibility to the origin and reliability of the information published. Importantly for any web site it provides a consistent and professional image.