Think Sustainability

Hampshire Fare

Cows at a local Hampshire farm

Hampshire Fare (link opens in a new window) is a not-for-profit organisation, established since 1991 to encourage more people to use produce reared, grown or produced in Hampshire.  It aims to:

  • Connect consumers with farming through local food, drink and craft, and help secure the future of farming in Hampshire

  • Encourage the development of sustainable food, drink and craft businesses that contribute to the rural economy in Hampshire

  • Raise awareness among the public, media and trade of the wide range of Hampshire produce, and act as a first port of call for these sectors

  • Foster good business practice and assist producers to compete as viable enterprises

  • Champion optimum quality production methods and high standards of presentation

  • Organise marketing and PR activities to promote  Hampshire produce

  • Develop the use of local food and drink by Hampshire public sector organisations, including schools and hospitals  

Local produce at Farmers' Market

A membership organisation, Hampshire Fare members all share a common desire to promote the best of Hampshire’s food, drink and craft.

Hampshire Fare is backed by Hampshire County Council and SEEDA as it plays an important part in sustaining Hampshire’s rural economy. It is also supported by Corporate Partners and Friends. The general public can be more involved as Friends of Hampshire Fare.

Hampshire Fare members include producers of food, drink and craft, farm shops, wine merchants, butchers, delicatessens and specialist food shops, caterers, home economists and cookery demonstrators, restaurants, cafes, visitor attractions, hotels and B&Bs

Examples of Hampshire Fare’s more recent successes include:

  • working with the Hampshire school meals service HC3S to introduce local free-range eggs, beef and vegetables grown in Hampshire plus south coast fish onto the school meals menu

  • working with the main supermarkets to source and stock Hampshire produce

  • organising the annual Hampshire Food Festival, held in July, to showcase local produce, give residents and visitors an insight into how their food is produced and the variety that is available. In 2007, the Festival generated an estimated £2.2million for the Hampshire economy with over 75,000 visitors

  • running chef tours to Hampshire farms and ‘meet the producer’ days to enable local hospitality businesses to source Hampshire produce more easily

  • raise the profile of Hampshire produce in the press to generate awareness

Hampshire Fare works closely with Hampshire Farmers’ Markets (link opens in a new window), which are a great showcase for Hampshire food, drink and craft. Many Hampshire Fare members sell directly to the public at these markets.